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PRET EXPANDS BREAKFAST-AT-HOME RANGE WITH FOUR NEW VEGAN GRANOLAS

  • First ever granola range will be available to purchase nationwide from Tesco following on from successful frozen croissants launch

  • With recipes on all packaging, customers can recreate Pret classics at home

  • New vegan granola range consists of four flavours: Original Granola, Dark Chocolate & Almond Granola, Bircher Muesli and Coconut Crunch Granola

Pret A Manger has today announced the expansion of its breakfast-at-home offering by unveiling a new granolas range available to purchase from Tesco supermarkets. In stores nationwide from 19th April, the four granolas include: Original Granola, Dark Chocolate & Almond Granola, Bircher Muesli and Coconut Crunch Granola.

This continues Pret’s expansion into consumer-packaged goods as part of the business’ transformation plan and follows its bake-at-home croissants range launched last month and its coffee-at-home range launched last summer.

Inspired by Pret and Veggie Pret favourites, the four new granolas have been created for customers to enjoy the same high-quality taste of Pret from the comfort of their home. For the first time ever, customers will be able to create their own Pret-inspired overnight oats and yoghurt bowls at home, with granola inspired by Pret shops.

The brand-new Original Granola is similar to the granola topping on the bestselling Five Berry Yoghurt Bowl and the Sunshine Bowl and Acai Bowl found in Pret shops. High in fibre, the vegan Original Granola combines rolled oats, raisins and crunchy pumpkin seeds with a baked apple and cinnamon glaze for just the right amount of sweetness. Enjoyed as a yoghurt topping, in a flapjack or on its own, the Original Granola will be available from over 700 Tesco stores nationwide. To make Pret’s famous Five Berry Yoghurt Bowl at home get the recipe on the back of the granola package.

Created by Pret Chefs the Coconut Crunch Granola has a delicious toasted coconut flavour and crunchy texture that makes it the perfect topping for any tropical flavoured smoothie bowl. A blend of golden syrup, toasted oats with crispy desiccated coconut and crunchy pumpkin and sunflower seeds, this new granola flavour gives the perfect balance to those looking to add a sweet crunch to their breakfast bowls.

Looking to recreate Pret’s Bircher Muesli Bowl? Look no further. Soak the new Bircher Muesli overnight in apple juice and mix in some Greek yoghurt in the morning to recreate this delicious classic at home. High in fibre, this granola breakfast option blends rolled oats, crunchy vanilla pumpkin seeds and cinnamon accompanied with dried apple, apricot and cranberry pieces.

Inspired by Pret’s famous vegan Dark Chocolate & Almond Butter cookie the brand-new Dark Chocolate & Almond Granola is a scrumptious vegan granola bringing chocolate lovers another delicious - and intensely rich - breakfast option. A blend of golden syrup and cocoa toasted oats with whole and flaked roasted almonds and dark chocolate curls, customers won’t want to put the bag down once opened.

Clare Clough, UK Managing Director of Pret A Manger said: “Our Pret breakfast bowls are some of our best-loved items in-shop, and we’ve been thrilled to see customers showing how they’ve been recreating these products at home over the past year. With the launch of our first ever granola range, we’re hoping to bring the joy of Pret into more homes across the country – a delicious addition to our growing breakfast-at-home offer as we head into summer and look for more refreshing ways to start our day, and continue to give customers more options for how, when and where they can enjoy our recipes.”

Just last month, Pret launched its first ever bake-at-home frozen croissants range causing a social media frenzy with thousands of customer comments including how this was “Gamechanging”. Similarly, sales from the new range have already exceeded targets. The granola range launched today is the latest instalment of Pret-at-Home – the brand’s consumer packaged goods range. Rounding out breakfast-at-home, customers can also get Pret’s 100% organic coffee from shops, Amazon, Ocado, Waitrose and Sainsbury’s after launching in the summer of 2020.

The new vegan granola range will be available from Tesco stores nationwide from 19th April. Store stock will vary.